The brief  | Create a line extension product for existing Bulldog brand. Execute two different design strategies promoting the brand and it’s new product. 

Design strategy one | An interactive screen that’s to be displayed in barbershops and retail shops alike you can try before you grow. Swipe left or right to find the perfect beard for you. Then change it’s colour to suit you and add props to complete the look where necessary.

Design strategy two | Bulldog x Movember collaboration | The app uses a recent craze to help spread the word. The idea | To take a Selfie with your Movember beard or mustache using the Bulldog product during the month of November and upload it to the app | Promoting the product and giving 10% of sales to the Movember charity.